Gotta love Steve...
Don’t be a focus- group slave
When
Jobs took his original Macintosh team on its first retreat, one member
asked whether they should do some market research to see what customers
wanted. “No,” Jobs replied, “because customers
don’t know what they want until we’ve shown them.” He invoked Henry
Ford’s line: “If I’d asked customers what they wanted, they would have
told me, ‘A faster horse!’”
Read this on the plane to India...see the whole Fin Review article here...
A Faster Horse
Kevin Coffey
No comments:
Post a Comment